Why Bearmania?

Congleton's Bear has become an important part of our cultural inheritance, so what better way to celebrate our cultural identity? The people of Congleton have pride in our town and in our mascot, which embodies the qualities of courage, determinsation and fortitude

The benefits

·Increased visitors/tourists to Congleton town

·Improved business confidence – active participation of businesses in Bearmania.

·Improved awareness/profile of the town/area to visitors.

·Increased attendance at tourism-related events – Congleton food festival, Beer festival, Christmas cheer, the Carnival and so on

·Businesses will benefit from the many visitors doing the trail, learning about opur local products and services, and spending along the way 

·Improved community cohesion between schools, business, volunteer groups and Cheshire East Council within the town, who are all working to make Congleton and Cheshire East a better place to live and work.

·A new Bearmania Website to continue the interest of tourists to Congleton

Incoming businesses – increased confidence in Congleton as an area to set up a new business.